John Hiel

Marketing Strategy, Product Management, Customer Segmentation & Strategic Pricing Expert

John is a senior manager with strengths in the areas of marketing strategy, product management, customer segmentation and strategic pricing. In addition, he has experience in new business development, brand positioning, market research, project management, finance and accounting across a range of global technology-oriented businesses. John has deep knowledge of the adhesives, paints/coatings and chemicals industries.

As a result of his extensive international business experience, John understands how to build effective cross-cultural relationships. He is fluent in Spanish. His passion is driving bottom line improvement through effective go-to-market processes. He combines fact-based market insight with sound processes to help our clients drive focus and alignment around strategy and execution of pricing, branding, product management, customer segmentation and sales.

Professional Experience

John has over 20 years of experience in the fields of electronic materials, adhesives, paints/coatings, pigments and resins. He has held a variety of high level marketing, sales and business management positions within these areas of technology.

Over the past several years, he led successful marketing and product line transformation efforts at LORD Corporation and BASF Corporation which included:

• Introduction of breakthrough product technologies resulting in multi-million dollars in incremental sales
• Dramatic improvement in cash management via transformation of Sales & Operations Planning process and implementation of standard Rules & Options
• Led business integration process that merged two previously independent operating groups into one, streamlined business

John also has a wide range of industry experience including automotive, electrical / electronic, general industrial, microelectronics / semiconductors, and power management.

Education

MBA, Marketing, Indiana University, Kelley School of Business
BA, Economics & Spanish, Rutgers College

John has been a member of ACS, CIC, ECA, IMAPS, NACE, NPCA, RadTech, SAE, SEMI and SMTA and has participated on various technical committees.