Linda Marquez

Global Strategic Marketing, Systems Development,
Worldwide Paint and Coatings Issues

Linda has a proven ability to quickly analyze and assess complex, multi-dimensional issues affecting your business and industry. With a strong background in international business, strategic marketing and chemistry/technical areas, Linda has provided our clients with insightful and profit-enhancing solutions through:

• Creation of highly effective systems to meet stated goals
• Distillation of complex global business issues
• Identification of emerging opportunities/needed strategies
• Competitive positioning/Brand architecture
• Business planning/marketing studies/tactical plans
• Determination of worldwide regulations impact
• Next-generation technology/new product development
• Added-value/consultative selling concepts and sales channel strategies

Professional Experience

Besides a unique combination of in-depth experience in global strategic marketing, new business development, and technical/research and development, Linda has extensive expertise in the worldwide paint and coatings industry and in the asset preservation needs affecting its various end-use customers. She is a past Technical Director and V.P. of Worldwide Marketing, where she has organized and directed multi-national teams; created/directed strategic alliances; dealt with various local and worldwide regulations; managed differing local market realities, with regional product differences; and, also serviced asset preservation needs in a range of industries around the world. She also has extensive experience in new product development and product line management; and, was a contributing member of corporate-level/cross-business teams dealing with composites, specialty adhesives and various paints and coatings businesses.

In addition, Linda has past experience in developing/optimizing impressed current cathodic protection systems, in photochemistry related to air pollution, and in basic research and development of water recovery systems related to space travel.

Education

BA Chemistry, California State San Bernardino
MS Chemistry, UC Riverside
Executive MBA, Peter Drucker Center/ Claremont Graduate School
Post Graduate Work in Global Strategic Business Modeling, London Business School

Linda has published articles and given industry presentations on various technologies, asset preservation solutions, and end-use-market issues around the world. She has been a member of the International Marketing Association, the American Chemical Society, NACE, NPCA, the American Nuclear Society, SSPC, and on the board of the International Business Association of Atlanta.