The CHEMARK Consulting Group:
Consulting Services for the Coatings, Adhesives, Sealants, Inks and Specialty Chemicals Markets
Founded in 1975, The CHEMARK Consulting Group is a 50+-year-old management-consulting firm. Since its inception, the company has maintained a narrow focus on the coatings, adhesives sealants and ink markets. This includes the various resins, polymers, additives, and specialty chemicals used in these markets.
CHEMARK is a global consulting firm with 41 associates positioned worldwide to support our customer’s needs. Our global client base crosses all elements of the supply chain including raw material suppliers, product formulators, application equipment manufacturers, and end-users.

CHEMARK’s Business Articles
A Unique Success Story of a High Value-added Specialty Coating Manufacturer- Coatings World Interviews- Nycote Laboratories
By Gary Shawhan and John Yundt Contributing Editors, The CHEMARK Consulting Group Entrepreneurial companies who bring novel coating technology to market and then succeed are increasingly rare. One company that has certainly achieved this goal is Nycote Laboratories of North Hollywood, CA. Coatings World had the opportunity to interview Pennie Burnham, Vice President of North America for Nycote Laboratories, to learn more about their technology and how the company has continued to grow and...
Plotting a Viable Business Strategy for New Products: The Challenges
By Gary Shawhan, The CHEMARK Consulting GroupPlotting a successful business strategy for a new product presents a number of challenges. These challenges vary somewhat depending on the size of the company. In general, however, patience always has a value. Taking sufficient time to define a business plan that fits with the product advantages and the needs (or unmet needs) of customer within the markets being targeted is always important. Determining the actual value that the features and...
The Value of Value-Chain Analysis
By Gary Shawhan, Phil Phillips Contributing Editors, The CHEMARK Consulting Group A logical place to start a discussion on value chain is a reference to Porter’s definition of value chain analysis and its purpose. “Value chain analysis focuses on analyzing the internal activities of a business in an effort to understand costs, locate the activities that add the most value, and differentiate you from the competition”. In the context of this definition, the value chain is a tool to be used to...
A Perspective on Organizational Strategy
By Gary Shawhan, Phil Phillips, , The CHEMARK Consulting Group Of the many books written in recent years on business management and methodologies for achieving and sustaining growth, Verne Harnish authored two books that offer some valuable insight. These books include: “Mastering the Rockefeller Habits”, published by Gazelles in 2002 and “Scaling Up” published by Gazelles in 2014. In this article I want to focus on his observations about strategy and how he suggests constructing and...
Conformal Coatings- A Profitable, High-growth Coating Technology
By Jim Stockhausen & Gary Shawhan, Contributing Editors, The CHEMARK Consulting Group Conformal coating is coating technology that has continued along a significant growth path with a track record of high profitability for the last 20+ years. This growth can be partly attributed to its adaptability to rapidly changing market requirements. In many respects conformal coatings can be considered “niche” technology. As a general description, these coatings “conform” to the topography of a...