News
Selling Today and Customer Expectations
by Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group Are there any “true” sales” jobs remaining in our industry? It has been a long-time since the primary sales mission was to go out and meet with potential customers, sell products, and deliver profit...
AI and related Data-driven Market Research Methods
by Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group The expanding use of AI supported market research methods can’t be denied. As the use of synthetic data grows, it becomes important to identify in what business situations it has its best fit and can...
Potential Impact of Tariffs on Channels-to-Market
by Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group Establishing and maintaining a viable channel-to-market network is a key component of a successful sales plan. Obtaining and retaining access to the right channels-to-market that support the sale of a...
Establishing & Retaining a Strong Company Identity
by Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group A Company’s Identity is a reflection of the way the company is viewed by its customers, competitors, and markets where it does business. At the heart of strong company identity is its vision for their...
Establishing & Retaining a Strong Company Identity
by Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group A Company’s Identity is a reflection of the way the company is viewed by its customers, competitors, and markets where it does business. At the heart of strong company identity is its vision for their...
Events
Selling Today and Customer Expectations
by Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group Are there any “true” sales” jobs remaining in our industry? It has been a long-time since the primary sales mission was to go out and meet with potential customers, sell products, and deliver profit...
AI and related Data-driven Market Research Methods
by Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group The expanding use of AI supported market research methods can’t be denied. As the use of synthetic data grows, it becomes important to identify in what business situations it has its best fit and can...
Potential Impact of Tariffs on Channels-to-Market
by Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group Establishing and maintaining a viable channel-to-market network is a key component of a successful sales plan. Obtaining and retaining access to the right channels-to-market that support the sale of a...
Establishing & Retaining a Strong Company Identity
by Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group A Company’s Identity is a reflection of the way the company is viewed by its customers, competitors, and markets where it does business. At the heart of strong company identity is its vision for their...
Establishing & Retaining a Strong Company Identity
by Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group A Company’s Identity is a reflection of the way the company is viewed by its customers, competitors, and markets where it does business. At the heart of strong company identity is its vision for their...