by Garret Shawhan | Jun 20, 2025 | 2025, Business Strategy and Consulting Services, Published Articles
by Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group Are there any “true” sales” jobs remaining in our industry? It has been a long-time since the primary sales mission was to go out and meet with potential customers, sell products, and deliver profit...
by Garret Shawhan | May 10, 2025 | 2025, Business Strategy and Consulting Services, Published Articles
by Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group Establishing and maintaining a viable channel-to-market network is a key component of a successful sales plan. Obtaining and retaining access to the right channels-to-market that support the sale of a...
by Garret Shawhan | Apr 24, 2025 | 2025, Business Strategy and Consulting Services, Published Articles
by Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group A Company’s Identity is a reflection of the way the company is viewed by its customers, competitors, and markets where it does business. At the heart of strong company identity is its vision for their...
by Garret Shawhan | Apr 5, 2025 | 2025, Business Strategy and Consulting Services, Published Articles
by Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group A Company’s Identity is a reflection of the way the company is viewed by its customers, competitors, and markets where it does business. At the heart of strong company identity is its vision for their...
by Garret Shawhan | Nov 3, 2022 | 2022, Business Strategy and Consulting Services, Coating Industry News, Published Articles
By Gary Shawhan, The CHEMARK Consulting Group There are many definitions of “marketing” offered by various individuals including industry recognized experts known for their view on marketing and its roles. Phillip Kotler, in his many publications, has offered a...
by CHEMARK Consulting Group | Oct 2, 2022 | 2022, Business Strategy and Consulting Services, Published Articles
By Gary Shawhan & Dan Watson Contributing Editors, The CHEMARK Consulting Group Market mapping is an analytical technique whose purpose is to provide a snapshot of the relationship between key variables present in a particular market. The basic objective...
