“Market Mapping”

By Gary Shawhan & Dan Watson Contributing Editors, The CHEMARK Consulting Group         Market mapping is an analytical technique whose purpose is to provide a snapshot of the relationship between key variables present in a particular market. The basic objective...

The Value of Value-Chain Analysis

By Gary Shawhan, Phil Phillips Contributing Editors, The CHEMARK Consulting Group   A logical place to start a discussion on value chain is a reference to Porter’s definition of value chain analysis and its purpose. “Value chain analysis focuses on analyzing the...