by CHEMARK Consulting Group | Jan 4, 2023 | 2023, Coating Industry News, Published Articles
by Gary Shawhan and Dave Sikora Ph.D., Contributing Editors, The CHEMARK Consulting Group This is Part 2 of a 3-part article on sustainability and challenges facing many markets including CASE in finding commercial sources of supply for bio-based polymer raw...
by Garret Shawhan | Nov 3, 2022 | 2022, Business Strategy and Consulting Services, Coating Industry News, Published Articles
By Gary Shawhan, The CHEMARK Consulting Group There are many definitions of “marketing” offered by various individuals including industry recognized experts known for their view on marketing and its roles. Phillip Kotler, in his many publications, has offered a...
by Garret Shawhan | Dec 4, 2021 | 2021, Business Strategy and Consulting Services, Coating Industry News, Published Articles
by Gary Shawhan and Dave Sikora Ph.D., The CHEMARK Consulting Group The road to achieving net-zero CO2 emissions, as benchmarked for 2050 by the Paris Climate Agreement, looks much more like a drive down Lombard Street in San Francisco than the straight-a-way at...
by Garret Shawhan | Sep 3, 2021 | Business Strategy and Consulting Services, Coating Industry News, Published Articles
By Gary Shawhan, The CHEMARK Consulting Group Plotting a successful business strategy for a new product presents a number of challenges. These challenges vary somewhat depending on the size of the company. In general, however, patience always has a value. Taking...
