by Garret Shawhan | Nov 3, 2022 | 2022, Business Strategy and Consulting Services, Coating Industry News, Published Articles
By Gary Shawhan, The CHEMARK Consulting Group There are many definitions of “marketing” offered by various individuals including industry recognized experts known for their view on marketing and its roles. Phillip Kotler, in his many publications, has offered a...
by Garret Shawhan | Jun 3, 2022 | 2022, Business Strategy and Consulting Services, Published Articles
By Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group It is well known that the “Just-in-Time” manufacturing model had its origins in the automotive industry as a way to improve efficiencies, speed up time-to-market and reduce manufacturing costs....
by Garret Shawhan | Dec 4, 2021 | 2021, Business Strategy and Consulting Services, Coating Industry News, Published Articles
by Gary Shawhan and Dave Sikora Ph.D., The CHEMARK Consulting Group The road to achieving net-zero CO2 emissions, as benchmarked for 2050 by the Paris Climate Agreement, looks much more like a drive down Lombard Street in San Francisco than the straight-a-way at...
by Garret Shawhan | Sep 3, 2021 | Business Strategy and Consulting Services, Coating Industry News, Published Articles
By Gary Shawhan, The CHEMARK Consulting Group Plotting a successful business strategy for a new product presents a number of challenges. These challenges vary somewhat depending on the size of the company. In general, however, patience always has a value. Taking...
by Garret Shawhan | Jul 2, 2021 | 2021, Business Strategy and Consulting Services, Published Articles
By Gary Shawhan, Phil Phillips Contributing Editors, The CHEMARK Consulting Group A logical place to start a discussion on value chain is a reference to Porter’s definition of value chain analysis and its purpose. “Value chain analysis focuses on analyzing the...
