Analytics: The Opportunity for Using “Big Data” in Strategy Development- Part 2

Gary Shawhan, Contributing Editor & Shiva Rapolu, Director of AnalyticsThe CHEMARK Consulting Group Awareness of the increased use of analytics as a business tool continues to grow. Its extensive use in retail markets to track and analyze consumer buying habits...

Analytics: The Opportunity for Using “Big Data” in Strategy Development – Part 1

Gary Shawhan, Contributing Editor The CHEMARK Consulting Group Charting strategic direction for any coatings business is a necessary component of a successful revenue growth plan. The complexity of this challenge, for any coatings company large or small, continues to...