The CHEMARK Consulting Group:
Consulting Services for the Coatings, Adhesives, Sealants, Inks and Specialty Chemicals Markets
Founded in 1975, The CHEMARK Consulting Group is a 50+-year-old management-consulting firm. Since its inception, the company has maintained a narrow focus on the coatings, adhesives sealants and ink markets. This includes the various resins, polymers, additives, and specialty chemicals used in these markets.
CHEMARK is a global consulting firm with 41 associates positioned worldwide to support our customer’s needs. Our global client base crosses all elements of the supply chain including raw material suppliers, product formulators, application equipment manufacturers, and end-users.

CHEMARK’s Business Articles
Sustainability; Focusing on Bio-based Chemical Content and Sourcing Options (Part 2 of 3 parts)
by Gary Shawhan and Dave Sikora Ph.D., Contributing Editors, The CHEMARK Consulting Group This is Part 2 of a 3-part article on sustainability and challenges facing many markets including CASE in finding commercial sources of supply for bio-based polymer raw materials. In part 2 and 3, we will focus on the chemical options for manufacturing different resin/polymer categories that are derived from bio-based sources. The categories covered include the following: Table 1: Polymer Families...
Marketing- An Evolving Role in Today Coatings Market
By Gary Shawhan, The CHEMARK Consulting GroupThere are many definitions of “marketing” offered by various individuals including industry recognized experts known for their view on marketing and its roles. Phillip Kotler, in his many publications, has offered a variety of descriptions on the topic “what is marketing.” One of Kotler’s definitions is as follows: A Kotler Definition of Marketing “1) marketing is the process by which an organization...
“Market Mapping”
By Gary Shawhan & Dan Watson Contributing Editors, The CHEMARK Consulting Group Market mapping is an analytical technique whose purpose is to provide a snapshot of the relationship between key variables present in a particular market. The basic objective for doing a market map is to provide management with a visual overview of a given business situation. It assembles key variables impacting a particular issue in on place. The goal of the market map is to assist managers in strategic...
Just-in-Time Manufacturing Meets The Turbulence of Doing Business Today
By Gary Shawhan, Contributing Editor, The CHEMARK Consulting GroupIt is well known that the “Just-in-Time” manufacturing model had its origins in the automotive industry as a way to improve efficiencies, speed up time-to-market and reduce manufacturing costs. Adoption of this manufacturing model grew steadily in the post WW II period. The overall business goal for implementing JIT has continued to be improvement in a company’s competitive position in the marketplace. The benefits obtained by...
Sustainability Focusing on Bio-based Chemical Content and Sourcing-Part 1
by Gary Shawhan and Dave Sikora Ph.D., The CHEMARK Consulting GroupThe road to achieving net-zero CO2 emissions, as benchmarked for 2050 by the Paris Climate Agreement, looks much more like a drive down Lombard Street in San Francisco than the straight-a-way at Daytona International. Up until the last several years, a missing ingredient was actual commitment from the global chemical corporations forward through the value chain to actual change. Today, there is no question that rhetoric and...