by Garret Shawhan | Aug 10, 2020 | Published Articles
Phil Phillips & Gary Shawhan, Contributing Editors The CHEMARK Consulting Group The art of “Persuasive Selling” has certainly evolved from the days of the fast-talking, traveling salesman and the three-martini lunch. NO LONGER is product selection...
by Garret Shawhan | Jun 15, 2020 | Published Articles
CHEMARK Interviews Dan Watson of Blairgowrie Associates Gary Shawhan, Phil Phillips Contributing EditorsThe CHEMARK Consulting Group The Covid 19 pandemic has impacted everyone connected with the coatings market in some way both personally and professionally....
by Garret Shawhan | Apr 15, 2020 | Published Articles
Gary Shawhan, Contributing EditorThe CHEMARK Consulting Group When entering a market with a new product or service the company’s goal is to achieve revenue growth and increase profits. As a continuation of the “decision making considerations” covered in Part 1 (last...
by Garret Shawhan | Mar 13, 2020 | Published Articles
Gary Shawhan, Contributing EditorThe CHEMARK Consulting Group A key component of a company’s market success is the strength of its sales force. Staffing and retaining the right salespeople in today’s business environment is a challenge that requires on-going attention...
by Garret Shawhan | Feb 19, 2020 | Published Articles
Gary Shawhan, Contributing Editor The CHEMARK Consulting Group In today’s business world the term “market research” is used to describe a variety of activities or actions taken to better understand business issues facing their company. Unfortunately, too often,...
by Garret Shawhan | Feb 7, 2020 | Published Articles
CHEMARK Interviews Dan Watson of Blairgowrie Associates Gary Shawhan, Phil Phillips, Contributing EditorsThe CHEMARK Consulting Group (This article is part 2 of the article published in the June 2020 issue of Coatings World.) Dan Watson is the owner of...
